Data and Research Resources
Polk County is an economically diverse region, coexistent with the Lakeland-Winter Haven Metropolitan Statistical Area (MSA). The 232,000 households account for $12.8 billion in annual income and $18.7 billion in total economic activity. The Lakeland-Winter Haven MSA was in the top quartile for economic growth.
The workforce talent and affordable real estate markets make Polk County an attractive home for businesses and residents alike.
Polk County is as ethnically diverse as Florida and the US and will benefit from population growth that is expected to outpace the nation over the next 15 years.