Brad Schwaeble is the Chief Operating Officer of Margaritaville Holdings, where he has played a key role in expanding the brand into a global lifestyle and hospitality leader. With over 25 years at the company, he has overseen its growth across hotels, resorts, restaurants, cruises, RV parks, and real estate developments. Under his leadership, Margaritaville has earned top industry recognition, including consecutive J.D. Power awards for guest satisfaction. Schwaeble has been instrumental in standardizing operations and enhancing guest experiences, helping transform Margaritaville from a themed dining concept into a widely recognized hospitality empire centered on relaxation and escapism.