Margaritaville Enters Polk Market, Partnering with Cabana Club
Margaritaville is coming to Polk County, as Camp Margaritaville RV Resort and Cabana Cabins joining the Cabana Club RV Resort in Auburndale through a rebrand coming in early 2022.
The addition of the notable Margaritaville brand will continue providing locals and cross-country travelers a way to unwind and enjoy a laid-back lifestyle in a high-class, luxury resort.
Randy Knapp, CEO of RLK Real Estate & Development, developed the 66-acre site near Lake Myrtle in Auburndale and opened it in spring 2021.
“The Knapp family treasures the opportunity to build a product that now brings such a strong brand like Margaritaville to Auburndale and Polk County,” Knapp said. “The uniqueness of our accommodations, amenities and resort environment are a game-changer for the area – Polk is Florida’s Best Place to Be! Whether leisure or business travel, sports tournaments or vacations, Camp Margaritaville RV Resort & Cabana Cabins Auburndale | Central Florida offers the ideal stay.”
The global Margaritaville company opened Camp Margaritaville RV Resort and Lodge in Pigeon Forge, Tennessee, earlier this summer, following the opening of its first RV resort in Lake Lanier in Georgia. Camp Margaritaville RV Resort and Cabana Cabins Auburndale | Central Florida will be the third site; it is scheduled to open in early 2022.
The Camp Margaritaville brand is known for giving RVers a way to escape the real world with fun experiences. It taps into the $38 billion RV industry, which is expected to nearly double in value to $64 billion by 2024, according to Margaritaville.com.
The resort offers 175 pull-through and back-in sites for all-size campers and RVs. Sites offer free wifi, cable access, a charcoal grill and more. Its cottages sleep up to five guests, complete with a king-size bed and queen-size pullout, a full kitchen, TV with cable and wifi.
It also offers a pool with a 147-foot water slide, tiki bar, entertainment stage, putting course, playground, dog parks, covered pickleball courts, beach volleyball court, arcade, and much more.
“Camp Margaritaville is a natural extension of our continued lodging growth because, just like Margaritaville, camping is about the journey and the destination,” Jim Wiseman, president of Development at Margaritaville, said in a blog post on Margaritaville.com. “We’re very excited about Camp Margaritaville and look forward to announcing several new locations in the near future.”
Sean Malott, President & CEO of the Central Florida Development Council, said: “We are thrilled to welcome the Margaritaville Hotel & Resorts to Polk County. Margaritaville is a well-known, respected brand and will enhance the tropical escape Randy Knapp and his family have created. The Knapp family is a leader propelling economic opportunity forward in Auburndale. Their commitment to building a robust and diverse community spans from benefiting our logistics and supply chain sectors to enhancing our quality of life and Polk’s tourism sector.”