Suncoast Credit Union and Launch Credit Union Announce Strategic Merger to Expand Impact
This post was adapted from the Company’s press release.
Florida’s credit union landscape is set for a major transformation as Suncoast Credit Union and Launch Credit Union announce plans to merge, creating one of the largest member-owned financial institutions in the state.
The merger, expected to take effect in 2027, reflects a shared commitment to expanding access to affordable financial services and strengthening community impact across Florida. The merger will extend Suncoast’s footprint into new markets, particularly along Florida’s east coast, where Launch Credit Union has long served communities in Brevard and Volusia counties.
A Combined Vision for Florida Communities
Both institutions bring deep roots and a strong community-focused philosophy to the partnership. By joining forces, Suncoast and Launch aim to enhance services, broaden their geographic reach, and invest further in the communities they serve. According to Suncoast, their mission remains clear: “to support our members, strengthen our communities, and sustain a culture where every employee thrives.”
Together, the combined organization expects to:
- Serve approximately 1.4 million members
- Manage more than $21 billion in assets
- Operate 96 branches statewide
- Employ nearly 3,000 team members
This scale positions the merged credit union among the largest in the nation, while maintaining a local, member-first focus. According to a press release, both Boards unanimously support the proposed merger, recognizing the powerful opportunity it creates to amplify value and deliver greater impact for members, employees, and the communities they serve.
The Suncoast Credit Union-Launch Credit Union merger represents more than growth. It represents scale, with purpose. By merging the two member-focused, mission-driven organizations, … we’ll have a greater ability to fuel business growth, workforce development and long-term economic vitality throughout Florida, from coast-to-coast.
Lady Alisha Martin, Vice President of Business Development, Suncoast Credit Union
A Unified Vision, Amplified
The goal is a seamless transition that enhances the member experience. The merger will result in one unified team, with an unwavering commitment to excellence.
“This decision is rooted in our commitment to members, employees, and the communities we serve,” said Kevin Johnson, President/CEO of Suncoast Credit Union. “With Launch Credit Union we found an ideal partner that shares our values, financial strength, and commitment to employees and communities. Together we’re ensuring the members we serve today—and those we’ll serve in the future—benefit by Growing Together Coast to Coast.”
Johnson will continue to lead the combined credit union following the merger. Joe Mirachi, current President/CEO of Launch Credit Union, plans on retiring once the merger is complete. Following the merger, the combined organization will operate under the Suncoast Credit Union name, uniting membership under a single brand.
“Together, we are creating a stronger, more resilient credit union—one that will continue to deliver exceptional service, invest deeply in our people, and enhance the financial well‑being of members across Florida for generations to come,” said Hollimarie Montijo, Launch Credit Union Board Chair.
Read the full press release here.
Watch our latest Investor Spotlight podcast, featuring Lady Alisha Martin (Vice President of Business Development, Suncoast Credit Union).
