As Polk County’s official tourism and sports marketing organization, Visit Central Florida promotes Polk County as a tourist destination to increase visitation to Polk County and to generate revenue from the tourist development tax.
Mark Jackson
Director
info@visitcentralflorida.org
2701 Lake Myrtle Park Rd.
Auburndale, FL 33823
(863) 551-4750
Visit central florida
In the News
Tourism Continues on the Fast Track in Polk County, Setting Records Year Over Year
September 26, 2025
LAL Airport Director Kris Hallstrand Named to Tampa Bay Business Journal Watchlist
December 17, 2024
Tourism in Polk Has Skyrocketed Since COVID, Adding Value to Economy
September 25, 2024
Avelo Airlines Will Fly to Seven New Locations, Ramping Up Service in Polk County
August 12, 2024
Quality of Life a Big Factor Making Polk County a Hotspot
July 8, 2024
Aviation in Polk is Soaring
March 29, 2024
Celebrating a Strong Performance for Tourism and Looking Ahead
February 23, 2024
Local Themepark Continues to Expand, Developing New Attractions for Guests
January 18, 2024
CFDC Honors Small, Large Businesses with its Annual Awards, Recaps the Last Year
September 29, 2023
Tourism Expected to be Strong in 2023 with a New Culinary Campaign
February 27, 2023
Five Local Colleges Help Prepare Students for Careers in the Business Sector
February 13, 2023
Indie Atlantic Films, Producing on a Local and Global Scale
June 28, 2022
Polk Schools Provide Talent Pipeline to the Tourism Industry
February 24, 2022
Entertainment, Sports and Tourism Industries are Bouncing Back in Polk County
February 23, 2022
Peppa Pig Theme Park Preparing to Open in Winter Haven
February 18, 2022
Shaping Auburndale’s Future in the New Year
February 16, 2022
Destination Polk County – Florida Within Reach
September 9, 2021
The Merlin Way Brings Fun, Growth and Magic to Central Florida
November 19, 2018
Detroit Tigers’ local ties extend across Polk County
October 15, 2018
Become an investor
If you’d like to learn more about what we do or are interested in becoming an investor member