As Polk County’s official tourism and sports marketing organization, Visit Central Florida promotes Polk County as a tourist destination to increase visitation to Polk County and to generate revenue from the tourist development tax.

Mark Jackson
Director
info@visitcentralflorida.org

2701 Lake Myrtle Park Rd.
Auburndale, FL 33823
(863) 551-4750
In the News

LAL Airport Director Kris Hallstrand Named to Tampa Bay Business Journal Watchlist
December 17, 2024

Tourism in Polk Has Skyrocketed Since COVID, Adding Value to Economy
September 25, 2024

Avelo Airlines Will Fly to Seven New Locations, Ramping Up Service in Polk County
August 12, 2024

Quality of Life a Big Factor Making Polk County a Hotspot
July 8, 2024

Aviation in Polk is Soaring
March 29, 2024

Celebrating a Strong Performance for Tourism and Looking Ahead
February 23, 2024

Local Themepark Continues to Expand, Developing New Attractions for Guests
January 18, 2024

CFDC Honors Small, Large Businesses with its Annual Awards, Recaps the Last Year
September 29, 2023

Tourism Expected to be Strong in 2023 with a New Culinary Campaign
February 27, 2023

Five Local Colleges Help Prepare Students for Careers in the Business Sector
February 13, 2023

Indie Atlantic Films, Producing on a Local and Global Scale
June 28, 2022

Polk Schools Provide Talent Pipeline to the Tourism Industry
February 24, 2022

Entertainment, Sports and Tourism Industries are Bouncing Back in Polk County
February 23, 2022

Peppa Pig Theme Park Preparing to Open in Winter Haven
February 18, 2022

Shaping Auburndale’s Future in the New Year
February 16, 2022

Destination Polk County – Florida Within Reach
September 9, 2021

The Merlin Way Brings Fun, Growth and Magic to Central Florida
November 19, 2018
